NBA Summer League Stokes Digital Business
By JOHN LOMBARDO SportsBusiness Journal Published August 03, 2009 The recent NBA Summer League in Las Vegas set an attendance record while becoming the latest content provider for the league’s digital operations. Since partnering with founder Warren LeGarie in 2007, the NBA has added marketing muscle to the rookie summer league, which featured 22 teams [...]
IBM hosts Phoenix Suns Coach Alvin Gentry
Phoenix Suns head coach Alvin Gentry teamed up with Phoenix area executives from IBM to talk strategy, team building, and management insights. HallPass arranged the speaking engagement as coach Gentry was the featured speaker during a recent management luncheon. This was the first installment in what hopes to be a long term relationship with IBM [...]