By JOHN LOMBARDO SportsBusiness Journal Published August 03, 2009 The recent NBA Summer League in Las Vegas set an attendance record while becoming the latest content provider for the leagueâ€™s digital operations. Since partnering with founder Warren LeGarie in 2007, the NBA has added marketing muscle to the rookie summer league, which featured 22 teams playing 55 games from July 10-19. The league began in 2004 with six teams. Average attendance this year was a record 4,370 a day, up from 4,036 last year. Fans paid $25 for [...]
Phoenix Suns head coach Alvin Gentry teamed up with Phoenix area executives from IBM to talk strategy, team building, and management insights. HallPass arranged the speaking engagement as coach Gentry was the featured speaker during a recent management luncheon. This was the first installment in what hopes to be a long term relationship with IBM and HallPass to provide top tier talent and event support for select speaking engagements and proprietary events.