With the reigning MVP hitting his stride, Ovi and HallPass Media have launched a new website giving fans an inside look at what makes the Russian Train tick. The site is the first in a new line of athlete inspired digital initiatives from HallPass, where sponsor activation and social networking capabilities meet product offerings and viral marketing campaigns. For a first hand look, check out www.AlexOvechkin8.com.

Release Enclosed


WASHINGTON, DC – NHL Superstar and reigning league MVP, Alex Ovechkin of the Washington Capitals is pleased to announce the launch of his new official website – www.AlexOvechkin8.com. The site will serve as the ultimate resource for Ovechkin fans worldwide, as his global fan base continues to expand.

The site features Alex’s official news and announcements along with exclusive video highlights and an online store. Fans can also find out more about Alex’s “Crazy 8’s” community initiatives and upcoming online promotions via Ovi Nation, a dedicated social network channel scheduled to launch in conjunction with the NHL All Star activities in January 2009.

As part of the launch, Ovechkin has teamed up with IceRok Jewelry to produce a limited edition ‘Great 8’ silver chain and pendant necklace. The sterling silver necklace is the very same necklace Alex wears every time he steps on the ice. This limited time offer is only available at AlexOvechkin8.com and a portion of the proceeds will benefit the Crazy 8’s program supporting underprivileged youth in the Washington DC and Moscow areas.

“We are pleased to work with such an engaging athlete as Alex. Not only is he the reigning NHL MVP, but he has a tremendous personality off the ice,” said Albert Hall, President of HallPass Media (hallpassnetwork.com). “The new site will allow fans to see more of him behind the scenes as well as connect with his sponsors on a variety of exclusive promotions.”

Alex’s league leading 65 goals and 112 points last season earned him an impressive collection of hardware including, the Hart Memorial Trophy (MVP), the Lester B. Pearson Award (MVP as voted by Players), the Maurice Richard Trophy (Most Goals) and the Art Ross Trophy (Most Points). Ovechkin and the Capitals are playing well this season and he was just awarded an NHL Top Star for the month of November where he led all scorers with a total of 25 points.

“The website is great and we hope to have some fun with it in both Russian and English. We want to keep the fans involved and keep growing hockey around the world,” said Ovechkin.