It’s crunch time for sponsor activation

via sportsbusinessjournal.com By Terry Lefton, Staff Writer Activation plans for the NFL’s roster of corporate partners are nearing completion as the final day of the season approaches in New Orleans. NFL official brewer Anheuser-Busch will continue to be a top advertiser, running 4 1/2 minutes worth of spots during CBS’s broadcast of Super Bowl XLVII. However, it also is doing the immersive “Bud Light Hotel” for the fourth consecutive year. From Thursday to Sunday, Bud Light will transform a 200-room downtown New Orleans hotel into a venue that [...]