/Tag: sports marketing

International Consumer Electronics Show: The next big thing?

via sportsbusinessdaily.com By Eric Fisher, Staff Writer Why these CES debuts may score with fans, and what may hold them back The 2013 International Consumer Electronics Show in no small part was about who wasn’t there as much as who was. No Apple, Amazon or Google, as usual. Microsoft this year abdicated its customary, high-profile keynote slot to open the show, leaving the position for Qualcomm. ESPN downshifted its profile after a prominent booth last year. But the show, once again attended by more than 150,000 people from around the world, [...]

By |2019-08-27T09:08:32-04:00January 17th, 2013|What We're Reading|

Outlines of Sports Strategy

P&G’s Pritchard outlines sports strategy Via Sports Business Daily With 26 billion-dollar brands, Procter & Gamble’s influence is felt across consumer marketing. Now, having built up its sports sponsorship portfolio in recent years, P&G is exerting influence in that world as well, through ties to top-shelf properties and athletes. Marc Pritchard, P&G’s global marketing and brand building officer, spoke with SBJ Editor-at-Large Terry Lefton during the recent ANA annual conference about P&G’s growing interest and investment in sports marketing. ■ What’s at the top of your marketing agenda? PRITCHARD: A [...]

By |2019-08-27T09:08:36-04:00October 31st, 2012|What We're Reading|

Marketing’s Next Five Years: How to Get From Here to There

Imagine five years out. It won't hurt, we promise. Even the worst-case forecasts have our economic malaise nearing an end by then, a dreaded lost decade coming to a blessed conclusion and a true recovery taking shape with low unemployment and revitalized consumers. Once again the ad business will be growing. But a new media and marketing order will be taking hold. In measured-media terms, in 2016, the furthest year forecast by eMarketer, TV will still own the biggest piece of the marketing pie (36%), but just barely. [...]

By |2019-08-27T09:08:37-04:00October 12th, 2012|What We're Reading|