Plugged In: Jonathan Becher, CMO, SAP

via www.sportsbusinessjournal.com Computer industry veteran Jonathan Becher joined SAP in 2007, when the company acquired Pilot Software. He’s been chief marketing officer at SAP since April 2011, during which time the company has increased its sports marketing spend dramatically. Since technology integration with sports is one of the paramount topics across the industry, SAP’s interest in sports should continue to grow. — Compiled by Terry Lefton “We have the [NFL] league deal and we are trying to own fantasy as a marketing platform. Our [sponsored] award is the [...]