Outlines of Sports Strategy

P&G’s Pritchard outlines sports strategy Via Sports Business Daily With 26 billion-dollar brands, Procter & Gamble’s influence is felt across consumer marketing. Now, having built up its sports sponsorship portfolio in recent years, P&G is exerting influence in that world as well, through ties to top-shelf properties and athletes. Marc Pritchard, P&G’s global marketing and brand building officer, spoke with SBJ Editor-at-Large Terry Lefton during the recent ANA annual conference about P&G’s growing interest and investment in sports marketing. ■ What’s at the top of your marketing agenda? PRITCHARD: A [...]