Mr. Big Stuff: LeBron, Westbrook Star In NBA’s New Postseason Ad Campaign

via www.sportsbusinessdaily.com by John Lombardo The NBA today will kick off its postseason advertising campaign with the tag line “Now is BIG” for the playoffs and “Forever is BIG” for the Finals. The spots have an int'l focus with the game action in the playoff ads called in multiple languages. “We continue to evolve the way we engage our fans,” said NBA Exec VP/Marketing Jamie Gallo. “What you see is us trying to capture the experience around the world.” The NBA’s agency of record is Goodby, Silverstein & Partners. The [...]