Gatorade revisits its origins in new TV spot

via www.bizjournals.com/chicago by Lewis Lazare Just in time for the start of March Madness, Gatorade, a unit of the Chicago-based Quaker Oats Co., is introducing a new version of a commercial about the popular sports drink’s origins and the many sports superstars that have aligned themselves with the drink over time. The original TV spot about Gatorade’s origins from now-shuttered Element 79/Chicago went into some detail — in a folksy sort of way —about how Gatorade was formulated by a team of researchers at the University Florida College of Medicine to help improve [...]