Hoops for St. Jude is a national, basketball fundraising program supported by the community outreach efforts of NBA Cares. NBA Cares is the league’s social responsibility initiative that builds on the NBA’s long tradition of addressing important social issues in the United States and around the world. NBA Cares works with internationally recognized youth-serving programs that support education, youth and family development, and health-related causes, including Hoops for St. Jude. Hoops for St. Jude began as a fundraiser amongst friends and colleagues at the NBA Summer League and has evolved into a nationwide NBA program culminating with Hoops for St. Jude Week March 4-11, 2011.
Hoops for St. Jude evolved out of the partnership between the NBA Summer League, a client of HallPass Media andÂ St. Jude in 2008. NBA coaches and executives are introduced to the St. Jude mission during the
NBA Summer Leagueâ€™s annual Tip-Off Dinner. For more information about the program, visit
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