Sports Business Classroom Launches New Business of Basketball: All-Star Intensive Ahead of NBA All-Star 2026
With NBA All-Star returning to Los Angeles, Sports Business Classroom is excited to introduce a brand-new program designed for aspiring basketball industry professionals. The Business of Basketball: All-Star Intensive is a five-day immersive experience taking place February 9–13, 2026, in downtown Los Angeles.
Hosted at the E-Central Hotel, our All-Star headquarters for all things SBC, VSL, and the Summer League Film Festival—this new program brings students closer than ever to the action during one of the NBA’s most pivotal weeks.
Led by Bobby Marks, SBC Lead Instructor and ESPN NBA Front Office Insider, the All-Star Intensive expands the SBC ecosystem with curriculum built around real-time NBA decision-making, league operations, scouting, analytics, and the inner workings of one of the NBA’s biggest global events. Participants will experience hands-on learning, direct engagement with industry professionals, and exclusive behind-the-scenes access to All-Star activities.
This experience is designed to offer unparalleled exposure to the business of basketball and provide future professionals with a unique vantage point into how NBA All-Star comes to life.
We look forward to welcoming the next class of future leaders to Los Angeles in 2026 as we continue to grow and evolve the Sports Business Classroom community.
