NBPA Activates “Brotherhood Deli” in collaboration with VSL at NBA Summer League
The NBPA Brotherhood Deli presented by Chase Freedom returned to NBA Summer League during opening weekend July 12-14. Fans favorite NBA players dropped exclusive merchandise, collectibles, and memorabilia all while showcasing food inspired by bodega deli-themed favorites. This unique opportunity for fans to connect was capped off with player appearances, live podcast shows, and daily happy hours.
Proceeds from all purchases were used for the NBPA Foundations which aims to highlight and accelerate the real and collaborative work that players do worldwide to build their communities and create meaningful change.
This unique activation brings life and energy to the Summer League concourse. Bringing fans the opportunity to connect with their favorite NBA Players’ stories, brands, and collaborations. VSL Properties is proud to host and assist the NBPA in making this activation come to life and be a key part of Summer League.
Visuals / Content to include:
- What is the Brotherhood Deli? More content about it can be found here:
- https://nbpa.com/news/the-nbpa-returns-to-las-vegas-with-player-centric-a
