HallPass Executes Charity Golf Tournament for NBA Superstar Jalen Brunson
The HallPass Media team is proud to have executed the Second Annual Jalen Brunson Charity Golf Classic, a star-studded event hosted by New York Knicks Point Guard Jalen Brunson that took place on Monday, August 26th at the prestigious Westchester Country Club in Rye, New York.
The event raised funds for Brunson’s charitable organization, Second Round Foundation, a 501c3 dedicated to empowering young people through academics, sports, and outreach.
The HallPass team was on hand to execute all aspects of the event, which brought together an impressive lineup of guests, including Knicks teammate Josh Hart, Jacob Toppin, Hall of Fame Coach Jay Wright, Spike Lee, Knicks Head Coach Tom Thibideau, Keegan Michael-Key, Monica McNutt, Mike Breen, Hank Azaria, and his father, Rick Brunson.
EVENT OPERATIONS
The HallPass Media team was involved in all aspects of event operations from the very beginning, spearheading everything from pre-event planning, to setup to execution on the day of the event. Our team managed the complex logistics of executing a golf tournament for 200 guests, each of whom were provided an unforgettable experience.
SPONSORSHIP ACTIVATION
The HallPass team was also involved in many aspects of the event’s sponsorship execution and activation, beginning with procurement all the way to ensuring that both the event and its partners achieved maximum visibility. The event boasted an all-star lineup of partners, including:
- Apollo Jets – Information booth and Step and Repeat at two (2) locations on course to inform guests and distribute swag items
- Brooks Brothers – Jacket presentation ceremony during Dinner Program. Jacket fitting and sizing station for tournament winners
- Civil Pleasures – Cigar lounge for all guests to enjoy cigars during Happy Hour portion of event
- Glaze Teriyaki – Healthy, fun, and fresh teriyaki sampling station with Transfusion Bar and fun swag items
- Faherty – Pop-up shopping experience with trendy fashion forward apparel that aligns with active lifestyle activities
- John Starks Kia – Opportunity to win 2-year car lease with Hole-In-One, one on each course
- Johnnie Walker – Happy Hour sponsor providing unique whiskey tasting experience to all guests
- The Sunday Collective – $40,000 cash prize to foursome with Hole-In-One during round