HallPass Executes Charity Golf Tournament for NBA Superstar Jalen Brunson

The HallPass Media team is proud to have executed the first-ever Jalen Brunson Charity Golf Classic, a star-studded event hosted by New York Knicks Point Guard Jalen Brunson that took place on Thursday, July 27th at the prestigious Twin Orchard Country Club in Chicago.

The event raised funds for Brunson’s charitable organization, Second Round Foundation, a 501c3 dedicated to empowering young people through academics, sports, and outreach.

The HallPass team was on hand to execute all aspects of the event, which brought together an impressive lineup of guests, including Knicks teammate Josh Hart, former teammate Obi Toppin, and his father, Rick Brunson.

EVENT OPERATIONS

The HallPass Media team was involved in all aspects of event operations from the very beginning, spearheading everything from pre-event planning, to setup to execution on the day of the event. Our team managed the complex logistics of executing a golf tournament for 140 guests, each of whom were provided an unforgettable experience.

As they day transitioned into the evening, our team seamlessly orchestrated a dinner program in partnership with the Twin Orchard Country Club.

The highlight of the evening was undoubtedly the dinner program hosted by legendary ESPN’s “Pardon the Interruption” host Michael Wilbon, which, featured a Q&A with Jalen and remarks from Second Round Foundation Board Members.

SPONSORSHIP ACTIVATION

The HallPass team was also involved in many aspects of the event’s sponsorship execution and activation, beginning with procurement all the way to ensuring that both the event and its partners achieved maximum visibility. The event boasted an all-star lineup of partners, including:

  • Apollo Jets
  • Bose
  • CAA Sports
  • Faherty Brand
  • Komunity Kombucha
  • Marshalling Resources
  • NBPA Foundation (National Basketball Players Association)
  • New York Knicks
  • On a Roll Trucking
  • Richard R. Paulsen Insurance Services
  • ZipChair by Dreamseat

PR / SOCIAL MEDIA / CONTENT CAPTURE

As passionate storytellers, our team also took the lead on all PR and content development efforts for the event.

With photographers and videographers as well as social media experts on hand, our team ensured that every moment was captured. Beyond just chronicling the event, our proactive outreach led to securing prestigious placements on People.com and Forbes. This not only amplified the event’s reach but also underscored its significance.

A NEW TEMPLATE

With the event having been a resounding success, the HallPass team has not only elevated the, bar but established a new benchmark for athlete charitable golf tournaments.

From securing high-profile media placements to delivering a seamless on-the-ground experience for attendees, our even team’s proficiency transformed what might have been just another charity event into a standout occasion. Other athletes are now looking to the Jalen Brunson Charity Golf Classic as a prime example of what is possible, and we look forward to executing other events such as this in the future.

Big thanks to Sandra Brunson for collaborating with HallPass, 2024 dates announced soon.