HallPass Media recently secured a deal for Cleveland Cavaliers’ forward Anderson Varejao to participate in an upcoming campaign with KeyBank. Varejao along with the Cleveland Cavaliers and KeyBank are asking fans attending the Cavaliers vs. Detroit Pistons game to take part in helping to break the Guinness World Record for the largest gathering of people wearing fleece blankets. An anticipated sellout crowd of over 20,000 will receive a limited edition Cleveland Cavaliers Snuggie blanket. Guinness World Records® Adjudicator Danny Girton will be in attendance to officially certify the new record. Once the record is achieved, every fan will receive a commemorative magnet certificate that will acknowledge they are a Guinness World Record holder.