LEVERAGING EXISTING ASSETS
One of the things the HallPass team takes a lot of pride in is leveraging existing assets and relationships in the world of sports to drive business and awareness. To help HallPass client adidas and LVL3, we did just that.
By leveraging real estate within NBA Summer League (in-arena, digital signage, consumer touch points), established digital marketing channels (social media, e-mail databases, website real-estate) and a strong community relationships, HallPass was able to help deliver the audience adidas was looking for at LVL3.
Because of the overall massive amount of success of the event, adidas plans to expand the program and re-engage the LVL3 platform in 2017. The HallPass team will be ready!