Project Description



Mercedes-Benz USA was brought on by HallPass Media as a partner of the annual Lott IMPACT Trophy. Honoring College Football’s Defensive Best in Character and Performance, the Lott IMPACT Trophy is named after All-American and Pro Football Hall of Fame inductee Ronnie Lott.

Hosted at the Pacific Club in Newport Beach, California, the Lott IMPACT Trophy is the only college football award giving equal weight to personal character and on-field performance. Founded in 2004, the 2016 season will mark the 13th year the Lott IMPACT Trophy has been awarded.

Mercedes-Benz USA’s sponsorship of the Lott IMPACT Trophy is evident throughout the platform, including TV, radio, digital advertising, social media, fan voting campaigns and at event activations.


Mercedes-Benz USA signed on as a partner of the Lott IMPACT Trophy in part to help tell the inspiring on-and-off the field stories of the annual Lott IMPACT Trophy candidates.

By doing so, Mercedes-Benz USA has continued to develop their footprint in the college football landscape, while reinforcing their commitment to character, performance and excellence.

Their tagline, “The Best or Nothing”, perfectly embodies what the Lott IMPACT Trophy is all about.


With College Football being one of the most popular sports in America, it is no surprise that the engagement surrounding the Lott IMPACT Trophy is at an all-time high.

HallPass has created and designed various different programs to activate the tens of millions of rabid college football fans, including implementing a fan voting component for Lott IMPACT Player of the Week, which draws a tremendous amount of attention in communities throughout the country each and every week during the season.

Between fan voting, strategic original content development and an increased interest in the platform from the media, the Lott IMPACT Trophy is poised for significant growth in 2017.