MERCEDES-BENZ USA HELPS CELEBRATE COLLEGE FOOTBALL’S FINEST
Mercedes-Benz USA was brought on by HallPass Media as a partner of the annual Lott IMPACT Trophy. Honoring College Football’s Defensive Best in Character and Performance, the Lott IMPACT Trophy is named after All-American and Pro Football Hall of Fame inductee Ronnie Lott.
Hosted at the Pacific Club in Newport Beach, California, the Lott IMPACT Trophy is the only college football award giving equal weight to personal character and on-field performance. Founded in 2004, the 2016 season will mark the 13th year the Lott IMPACT Trophy has been awarded.
Mercedes-Benz USA’s sponsorship of the Lott IMPACT Trophy is evident throughout the platform, including TV, radio, digital advertising, social media, fan voting campaigns and at event activations.